Timberland Installation

Timberland is looking for new ways to engage their audience and grow their brand. The challenge was to find a way to create an installation that would allow people to interact with it. For this installation, we created a life-size shoe box, with a swing open lid. When opened, a forest scene appears, where people can sit down in a camp chair, hold an axe, or start a campfire. The shoebox was created out of plywood, attached together with L brackets, and finished with spray paint. After creating the installation, print ads and social media posts were created using the space.

Collaborated with Brett Moyer and Prasson Singh