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| Jonathan Bates
Resume for Online Creative Director + Web Developer
Minneapolis MN USA :     (612) 578 0222 : Contact Jonathan
Jon Bates Design (2003 - Present)
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Creative Director, Jon Bates Design / Rich Media Developer / Site Strategy Consultant /
Social Marketing Specialist / mobile + widget apps
+ Creative lead for web, social and mobile platform content
+ Major consumer/retail brand identity development;
+ E-commerce strategy, integration, optimization + analytics
+ Site design, UI architecture and SEO/SEM + IAB compliance
+ Silverlight, AIR, Flash rich media content development
+ Site and process overhaul/optimization for existing web brands
+ Strategic creative/marketing creative execution
CNET Networks (2001 - 2003)
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Design Director
+ Directed user experience and design for 13 brands worldwide,
comprising the 12th largest web property in the world
+ Led worldwide visual unification of site designs, including overhaul
of Shopper.com, mySimon, CNET Reviews, ZDNet Tech Update,
AnchorDesk and News.com, which catalyzed and grew network-wide
ad and sponsorship sales.
+ Managed staff and budget for 30+ art directors, designers and
production artists.
+ Built revenue opportunities across network, including innovative ad
units, lead drivers and sponsorship placements.
The Ocean Channel (2001)
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Vice President for Product Development
+ Architected site design, content indexing and publishing strategy
for environmental/ocean-centered start-up
+ Key creator of innovative business model for rich media content
business, including content licensing.
+ Senior role in long-term product strategy into additional vertical
markets and new product categories, including wireless,
broadband media, set-top and traditional media.
@Home Network / Excite@Home (1998-2000)
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Senior Producer, Multimedia
+ Created and managed video content programming team serving
over 1.2 million subscribers, the world’s largest broadband
network at the time
+ Managed content-sharing relationships with CNN, MSNBC, Fox
News, National Geographic and over 20 additional affiliates.
+ Produced three weekly online shows, including 'Click Video for
@Home', a popular short-format broadband video collection which
introduced the first animated 'veejay' host on a major portal.
CNET Networks (1996-1998)
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Director, Multimedia
+ Managed and assembled team of developers to create
next-generation multimedia content and generate new revenue
opportunities for the company, partners and advertisers.
+ Architected and executed the Snap! offline product as part of the
launch team for Snap.com, which was later acquired by NBC.
+ Developed prototypes and presentations with senior management
for deals with Intel, MCI, Earthlink, Microsoft and many others,
which led to a number of valuable partnerships. |
Specialties, Proficiencies and Areas of Excellence
 Superior creative ability in web, mobile and advertising design via tools that include Adobe
Illustrator, Photoshop, InDesign, Dreamweaver, Acrobat Professional & Flex
 Advanced skills in Microsoft Expression 2 suite, including Silverlight content development
and HD online video encoding
Design and authoring of dynamic Flash content (Adobe Flash Professional CS4)
Coding in HTML, XML, XAML, ASP, WML/WAP, JavaScript, Visual Basic and dynamic data
exchange techniques
Advanced PowerPoint presentation design and authoring
Excellent copy writing and editing capabilities for all levels of technical, advertising and
creative content
Extensive experience in successful management of large creative and technical teams,
including budget planning & oversight; staff skills development; metrics-based quality and
efficiency analysis; and inter-organizational product planning & coordination leadership
Firm commitment to building and protecting brand equity, including ensuring universal
excellence in building quality products that serve consumer demand and stimulate revenue
Enthusiasm to teach what I know and learn what I don’t with humility, curiosity and vigor
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Speeches & affiliations
References & rates
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