Creative Direction + Consumer Intelligence + Usable Experiences

Jon Bates is a veteran Creative Director, User Experience Architect, User Interaction Specialist + Visual Designer.With more than 15 years experience in strategic product ideation and virtually every form of content development, Jon Bates builds dynamic online experiences that deliver measurable, quantifiable results + significant return-on-investment to my clients, which include some of the biggest + most recognizable brands in the world.

But… Jon Bates is also a veteran house music dj, photographer, writer and co-founder of a nonprofit foundation that serves those affected by mental illness, including advocacy efforts to eliminate stigmas associated with emotional & psychological diseases.

WHAT'S OUR SECRET? NO SECRET:
When we evaluate a client or their project before agreeing to an engagement, careful consideration of the immediate needs of the project are only the first step toward what constitutes success by our standards.

For a project to demonstrate excellence, it must not only work flawlessly and engage the target audience: it has to perform behind the scenes, seamlessly integrating with existing systems. And since User Experience is one of our core strengths, we constantly work to improve the relationship between your visitors and the content they want while ensuring everything remains intuitive and familiar for the existing user base

HOW DO WE KEEP CLIENTS?
By keeping our clients ahead of the curve:We keep our clients agile: All aspects of any project are extensible and modular, so that the growth of the business is never hampered by the architecture or requirements of their online products.

Changes and updates are implemented faster, with less effort and fewer problems.We keep our clients growing: business requirements must always shape the online product.

Third party technologies (social media, sharing tools, feeds) should be well-integrated, but in a way that allows what’s popular today to be easily replaced by the inevitable new preferred platforms to come.

Relentlessly promote visual elegance and innovation in what is delivered, but never at the expense of limiting audience reach. Product architecture must ensure ubiquity across OS platforms, browsers (and browser releases), connected devices (smartphones, tablets, wearables, Internet appliances) and adopted standards (HTML, HTML5, and so on).

If creating a cutting edge visual or product experience requires a plug-in, download or is restricted from use for a significant number of potential visitors, we always choose the simpler approach with a greater reach. [Research suggests that 100% of clients are interested in reaching the largest possible audience...]